Concept of Marketing
- What is marketing?
- What is Digital Marketing?
- Understanding the Process of Marketing
- How Digital Marketing Wins Over Traditional Marketing?
- Understanding the Process of Digital Marketing.
- About Increasing Visibility.
- What is Visibility?
- Visibility Types.
- Visibility with Examples.
- About Visitors Engagement.
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- What is Engagement?
- The importance of Engagement.
- Engagement with Examples.
- About Bringing Targeted Traffic
- Inbound.
- Outbound.
- About Conversion Leads.
- Conversion Types.
- Understanding the Process of Conversion.
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SEO (Search Engine Optimization) INTRODUCTION
- Basics of SEO
- What is SERP?
- What are Search Engines?
- How do they Work?
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ON-PAGE SEO
- Image optimization?
- Banner optimization?
- Logo optimization
- Content optimization
- SEO friendly Url ?
- Image optimization
- SEO friendly files and folder.
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- Introduction to Keywords.
- Types of Keywords.
- Introduction to Google Keyword Planner Tool.
- Use of Google Operators
- How to start with Keyword Planning Process?
- On-Page Optimization.
- What are Primary, Secondary and Tertiary Keywords?
- How to Optimize Them?
- Understand Your Audience and Write.
- What is Keyword Stuffing?
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- Internal Linking.
- How to Create Meta Tags?
- Verify Website Using Google Webmaster Tool
- SiteMap Creation and Submission.
- The concept of Heading Tags
- Image Optimization Process.
- URL Optimization
- Difference Between 301,302 and Not Found.
- What is Robots File and It's Creation?
- Use of Bold, Italic and Underline.
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OFF-PAGE SEO
- Off-Page Optimization
- Introduction to Page Rank.
- What is Page Authority?
- What is Domain Authority?
- What is Link Juice?
- What are Backlinks?
- Dofollow Backlinks
- Nofollow Backlinks
- What is Link Popularity ?
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- Directory Submissions.
- Content marketing Importance.
- Blog Submission.
- Blog Commenting.
- Article Submission.
- Forum Submission.
- Press Release Submission.
- Competitors Link Analysis
- SEO Tools
- Google Algorithms
- SEO Reporting
- Local Listing( SEO)
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- Top 10 Article Submission.
- Top 10 Press Released
- Top 10 Social Bookmarking site.
- Top 10 Social Networking.
- Top 10 Classsifed.
- Top 10 Infographics/ forum/blog.
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PPC ( Pay Per Click, Google Adword):
- Google Adwords(Overview)
- Understanding Search Results.
- Introduction to Google Adwords
- Detailed Account Overview
- Campaigns
- Adgroups.
- Ads.
- Keywords etc.
- Types of Advertising Campaign
- Display Networks.
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- Understanding - Google Adwords Algorithm.
- The Importance of Quality Score.
- What is CTR?
- The importance of CTR
- Understand Bids.
- Campaign Level Setting.
- Use of Existing Campaigns.
- Target Your Location.
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- Location Settings.
- Creating Ads
- What is Conversion?
- How to Increase CTR.
- Use of Negative Keywords for Optimization
- Evaluation
- What is CPM?
- Creating Text Ads.
- Creating Image / Banner Ads.
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Google Analytics
- Introduction to Google Analytics
- Understanding Interface.
- How does Google Analytics Work?
- Setting up Your Account
- Activate Analytics Using Code.
- Analyze Real-Time Traffic.
- Creating Your Dashboard.
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- How to Compare Website Performance.
- Analyze Your Audience.
- Understand what Sessions are.
- Understand what Users are.
- Understand Bounce Rate
- Understand New Sessions.
- Know where they are coming from.
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- Understand what they are doing on Your Website.
- Setup Goals
- Different Types of Goals.
- Integrating AdWords in Analytics Account.
- Creating Reports.
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Social Media Marketing and Social Media Optimization:
- What is Social media marketing?
- How is it Different than other forms of marketing?
- Different social media Platforms.
- Facebook Marketing
- Understanding FB Marketing
- Creating FB Page.
- Starting with Practical Sessions.
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- Learn to Grab Different Objective.
- Increasing Fans on fan Page.
- Increasing Reach of any Post.
- Fan Engagement.
- Lead Generation.
- Conversion
- How to Set up Conversion Tracking.
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- Twitter Marketing
- Twitter Overview.
- Advertising on Twitter.
- Creating Your 1st Twitter Campaign
- Understand Types of Ads.
- Understand Targeting.
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Email Marketing:
- What is Email Marketing?
- How does Email work?
- Types of Email Marketing
- Opt-in
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- Bulk Emails
- Setting Up Emails Marketing Account
- Platforms to Choose for Marketing.
- Setting Up Lists and WebForm.
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- What is AutoResponder?
- Setting Up Autoresponders
- Top Email Marketing Softwares.
- Overview on How to use them.
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Online Display Advertising :
- Overview of Online Advertising.
- Types Of Advertising.
- Banner Ads.
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- Pop Up and Pop Under Ads.
- In Text Ads
- In-Page Ads.
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- In Video Ads
- In Image Ads.
- Creating Ads Using Display Advertising Tools
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Lead Generation Process:
- What are Leads?
- Why are Leads Important?
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- What are Landing Pages?
- Why is landing page design important?
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- understanding thankyou page.
- Landing Pages vs Website.
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Ecommerce Marketing :
- What is Ecommerce?
- Top Ecommerce Websites Around the World
- Ecommerce Scenario in India
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- How to do SEO of an Ecommerce Website?
- Using Affiliate Marketing to Promote Your Ecommerce Business
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Content Marketing:
- Introduction
- Objective of Content marketing
- Understanding Keyword Research
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- Optimize Content for Search Engines
- Promoting Content to Increase Traffic, Engagement, and Sales.
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Affiliate Marketing:
- What is Affiliate Marketing?
- How People make Money with this?
- What A-A-A Stands for?
- How to Start with Affiliate Marketing?
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- Getting Approved is the 1st Step.
- Affiliate Networks Available.
- Top Affiliate Websites.
- Traffic Sources.
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ORM :
- What is ORM (Online Reputation Management)
- Why Do you Need it?
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- Some Techniques to work With.
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Adsense and Blogging :
- Adsense
- What is Adsense?
- How to get Approved?
- Use Tricks to Get approval.
- What to Avoid in Adsense?
- Adsense Interface.
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- Blogging
- Placing Adsense Ads on your blog.
- Blog Creation
- Start Generating business.
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How to get seo project and how to earn extra money :
- Introduction to Freelancing Portals.
- Setting up your Account.
- How to Complete your Profile.
- How to Clear Tests.
- What is Bid
- Difference Between Free and Paid Accounts.
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- Understanding Terms and Conditions.
- How to setup Portfolio
- Identify Where no to Bid
- Setting up your 1st Proposal.
- Google adsense, project biding, affiliate marketing etc
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Google and Bing/Yahoo Submission And Web Master Tool :
- How to submit website in google
- How to submit website in bing/yahoo
- Google local business submission
- Google analytics
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- Google latest updates
- Learn How to Make money Online.
- JOB ASSISTANCE
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Keyword analysis and research & competitor analysis :
- Swot analysis
- TaKeyword rget segmentation
- research : finding the good key word
- Competitor analysis
- Finding appropriate keyword
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- Keyword research tools: - Google Keyword search, Google
- suggest.
- IBP tools + wordtrack + other tools
- Google search results hints
- Google auto search
- Competitor website.
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Types Of SEO Techniques :
- Black hat SEO: Black Hat SEO: So evil he's a typosquatter installing spyware. Plain illegal, too. Google will give penalty of your website search.
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- White Hat SEO: This person puts up the content that? people are actually searching for, and prepares the site to make it very accessible. White Hat SEOs only op
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How to create report after leaning the SEO:
- How to check client website.
- What is the present status of your client site.
- How many back links
- What is the page ranking
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- On-page and off page.
- Proper Linking
- Content optimization.
- How to create report in professional ways
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